Who owns the network?
The real competitive advantage in agentic AI won't go to those controlling customer interfaces -- it will go to whoever controls the supply networks AI agents depend on.
17 March 20267 min read
Writing
Strategy frameworks, market observations, and things I had to write to understand.
Liquid labour
Organisations won't choose between AI and humans. The winners will run a rigid core of experienced staff alongside a fluid swarm of AI and specialist agents -- at the same time.
23 February 20264 min readliquid labour matrix
When building software costs almost nothing
Vibe coding is reducing the cost to build software. Agentic AI is changing who interfaces with it. Both trends are quietly restructuring how businesses compete.
31 March 20256 min read
Bird brains
A kea parrot in New Zealand learned to drag traffic cones onto a highway so cars would stop and humans would feed it. That sent me down a rabbit hole on how we actually measure bird intelligence.
12 August 20237 min read
Where US$150 billion actually goes
Gaming generates over $150 billion per year -- bigger than music and box office combined. Here's my simplified map of every actor in the lifecycle of a single game.
26 July 202015 min read
Pokémon Go didn't invent anything
History is full of technologies that launched too soon. Pokémon Go had the same problem -- and solved it with branding, timing, and marketing that were almost perfectly aligned.
1 August 20164 min read
Why you keep paying for free games
Why do we keep paying for free games? Two psychological principles -- the endowment effect and ego depletion -- explain more than most developers will admit.
24 July 20164 min read
Newsletter
Occasional thoughts, delivered.
Less than weekly. No noise — just the things I think are worth sharing.
Archive
A DIFFerent View
I started writing about League of Legends at university because I couldn't stop thinking about it. Mathcrafting, item analysis, game theory — eventually that turned into C5 Network. This is a selection of posts from that era — at its most popular, each article would get around 120–190k views.
Archive
Embarrassing LinkedIn Posts
Misinformed self-promotion as a consultant that I wish I hadn't bothered posting.